Following an extensive period of staff consultation, Parola has identified a set of values. These values will help us to define and develop our culture – what we do and how we do it.

Writing down the values of Parola, making them part of the our culture and demonstrating them through the organization will help us develop a shared way of acting – not just in what we do but also how we do it.

The values that have been identified express values that are already demonstrated by the founders. Rather than inventing a set of values for Parola, the values were identified by consulting representatives from all areas of activity and included professional, administrative and management staff at all levels and reflect feedback from staff, the Board, the clients and the founders of Parola.

The values will become a key part of everything that we do as an organization, from being included in staff job descriptions and in our final products, through to our work on leadership development and performance management.

The values have been written down in a way that is simple and memorable and are written as doing things.
The five values are:

1. Put customers first
2. Take pride in what we do
3. Respect others
4. Strive to be the best
5. Act with integrity